Review of Jeff and Kane’s Industry Rockstars preview
As part of my entrepreneurial learning journey, I went to the 2 days free preview and was quite impressed with the content and more importantly they seems quite sincere in trying to help you. The event is not all about sales as both of them offer quite a bit of good content. Great for anyone who is thinking of starting out on your own or looking for ways to improve their business.
Here are my key takeaways from the preview:
- Very sound and logical advice.
- They advocate focusing on your customer’s results. Customers buys things from you not because they like you but because your product or services can help them solve a problem! So if you focus on helping them, they will return.
- Be authentic in everything you do. Tell it as it is and don’t hide it behind your brand. Your name or face should be your brand so that your customers can relate much better to you. One is more likely to buy from friend or relative than from strangers. Have a face or person is the fastest way to start build a relationship. That is why they named their company “Jeff and Kane”! hahaha.
- Start from the top. Set your inspirational goals so you have a target to work towards to. When you meet failure along the way treat them as feedback. Plus, once you have your goals, you will be able to design your business around those goals. Compared to doing what is easiest but gets you only half of what you aiming for.
- Observation
- They have lots of products for you to buy throughout the 2 days preview. From video archives to lunch meetings etc. So if you want to have a more intimate understanding of them you can always opt for those. As usual they do a very good job of promoting those products. One tip is to be the first to answer the question and sit in front or along the aisle.
- Their main message is that anyone with some knowledge would be able to set up a million dollar business. Through good branding, messaging, positioning and marketing one would be able to attract buyers. I am sure one will have much better sales with all the above help. But to reach a million dollar business will depend on your product and services.
I did not stay till the end as I more or less understand their teachings and concepts. This preview is great for anyone from an employee looking to starts something to a boss wanting to grow the business. But I felt that the paid seminars will benefit the boss most.
If you want to learn more about their teachings, you can go to these blogs:
- A Malaysian wrote almost 6 pages long of what they covered!
- An Australian revealed the Industry Rockstar formula!
Let me know what you think!
p/s The event was organised by Wealth Mentor the company that brought in Mirriam MacWilliams for Option trading.